The Comfort Print™–project

It is 2K/’s ambition as a type foundry to optimise the relation between form and content – to create letterforms reflecting and supporting the message they bring. Quality matching the content.

Typefaces are faces; the most basic tool for human communication. Faces portray emotions with both precision and subtlety. They can be inviting, solemn or energetic. The interpretation of facial communication happens subconsciously – we often times can’t tell if the expression was composed from the wide open eyes or the tight smile. But what is expressed is immediately and inescapeably felt, even though we can’t exactly pinpoint, why we get that feeling.

It is inevitable that faces do express something. It is essential in society to be able to find the right face for the given situation. The same is the case regarding typefaces; the most basic tool for textual communication. The right choice of typeface is an essential part of establishing a connection between the messenger and the recipient.

When HarperCollins Christian Publishing gave 2K/DENMARK the challenge of designing a full typeface family for each of their precious Bible translations, we knew that if we succeeded, we would give these Bible translations a face their readers would recognise. But even more important, the designs would become an integral part of lifting the Word of God into the hearts of the readers. 

When I met Klaus Krogh of 2K/DENMARK back in 2015, I knew that if anyone was up to the challenge, it was he and his incredible team at 2K/. To our delight, the three typefaces have achieved our original goals, and gone far beyond. 2K/ has given us the tools to design beautiful Bibles that are more readable than anything in comparison.

– Melinda Bouma Associate Publisher at HarperCollins Christian Publishing

To learn more about the Comfort Print project and to read about the inspiration and design proces behind each of the typeface families, buy our book “The Comfort Print™ Story” here: